Tim Leberecht

Co-Founder and Co-CEO


Tim is a passionate voice for a human future of work. Tim’s book, The Business Romantic (HarperCollins, 2015), has been translated into nine languages to date. His most recent TED talk, “4 Ways to Build a Human Company in the Age of Machines” (2016), has been viewed by more than 1.5 million people. Prior to co-founding The Business Romantic Society, Tim served as the CMO of NBBJ, a global design and architecture firm. From 2006 to 2013, he was the CMO of the product design and innovation consultancy Frog Design in San Francisco. Tim served on the World Economic Forum’s Global Agenda Council on Values from 2011-2016 and was recently appointed to the Forum’s Europe Policy Group.

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Till Grusche

Co-Founder and Co-CEO


Till is an expert for brand-led growth with 14 years of experience in global marketing and business development roles. He has spent most of his career with leading design and creative firms in Amsterdam, San Francisco, London, Berlin, and Munich. He served as Global Head of Marketing at frog, as VP Marketing and Business Development at Huge, and was most recently working with IXDS to drive strategic growth. Till has also worked in the start-up world as the CMO at Carpooling, Europe's largest ridesharing platform at the time with over 6 million users.

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Jonathan Cook

Ethnographic Researcher


Jaimie Stettin



Jonathan specializes in using deep and thick qualitative methods to explore the emotional motivations, narrative structures, and ritual experiences that build meaning in commercial culture. Over the course of his 20 years in cultural market research, he has worked with many Fortune 500 corporations, including leading healthcare, technology, media, finance, nutrition, and consulting brands.


Jaimie is a creative strategist focused on narrative and the stories we tell ourselves and others. She advises artists, entrepreneurs, and foundations on editorial and content strategy. She is a New Yorker who moved to Paris in 2013 for a Fulbright Fellowship. Prior to that, she spent a year teaching English in in rural South Korea. She is currently the interim Editor-in-Chief of the Pullman Magazine, published by Pullman Hotels & Resorts.