The Business Romantic Society
The Business Romantic Society
Business, more beautiful.

We make business more beautiful in the age of machines. 


In a time when everything that can be done more efficiently will be done by machines, being human will be the ultimate differentiator.

The Business Romantic Society creates products, services, and platforms that make humans more human.


We have established a unique space to create positive visions for technology and humanity in a playful and intimate setting, and to prototype the human future of work.

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We help leaders, organizations, and brands articulate their visions and translate them into transformation stories, emotional experiences, and human-centered growth strategies.


We have developed a story-based Vision-to-Market Sprint to inspire, align on, and drive change in 3-12 weeks.


We work with companies like Airbus, HERE, Otto Group, and Vitra; consultancies like Boston Consulting Group, diffferent, and the SYZYGY Group; startups like Launchpad Central and TOI; and non-profits like the National Head Start Association.


We design leadership development programs, curate experiences, and host conversations to prepare (future) leaders and teams intellectually and emotionally for the new world of work.



The Business Romantic Society was founded by Tim Leberecht and Till Grusche.


Tim is a German-American author, three-time TED speaker, and a passionate voice for a human future of work. He held CMO roles with Frog Design, Aricent, and NBBJ in San Francisco. Till is an expert for brand-led growth with 15 years’ experience in global marketing and business development roles, including Frog Design, Huge, and IXDS in Amsterdam, San Francisco, London, and Berlin respectively. Tim and Till worked together at Frog Design for several years.

Tim’s book The Business Romantic (2015) became an international bestseller, and he has since written for Harvard Business Review, Fortune, or Psychology Today, and has spoken at conferences and companies worldwide. Meanwhile, Till served as the CMO of a ridesharing startup in Munich, and has continued to perform as the singer of an almost-retired punk rock band.

In 2017, they reunited to form The Business Romantic Society.

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Get in Touch

Hallo. Hi!

The Business Romantic Society is at home in Berlin and San Francisco.

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